Not for all Japanese people it’s easy to understand, why so many foreigners are attracted to their culture.
I feel a lot of people want to experience Japanese culture. But I wonder why Japan fascinates so many foreigners? In Europe and Berlin many people embrace Japanese culture. Ironically, in a heterogenous city like Berlin, this is difficult to see. Berlin is a city, where many foreign cultures and people thrive, but even here, in such a diverse place, Japan is seen as a „foreign country“ because of its strong homogeneity. Since Japonism was introduced to Europe more than a century ago even until now, Japan is still seen by Europeans as a mystery country, where high-tech and crafts are coexisting.
NION won’t be a stereotypical Japan town set up
At NION we will drive city planning, eco and green concepts, as well as design issues. Many Berlin and European talents will share their knowledge and together we will curate something that recalls the essence of Japan. It will not be a stereotypical Japan town set up in Berlin. It will also not be a way to monetize Japanese culture and tradition. If European people want to experience the unique Japanese culture or immerse themselves in “cool Japan”, then they might just want to travel to Japan and experience it first hand there. But why then do we want to create a NION in Berlin?
NION is a project that wants to establish a focus point for Europeans where they can experience the fascinating culture of Japan in Berlin, a city that stands for one of the most heterogenic and diverse metropolis in Europe.